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PUBLICATION

Final Year Project: KAY ELL CAFE
Information and Experimental Guidebook for Cafe Hoppers

In this cafe's guidebook is consisted 10 of the cafes that located in the city center of Kuala Lumpur. This book applied different layout design for each of the cafes. Besides, tried to tested and experimental different type of paper due to be close with the environment of the café and make the audience get the feeling before they make a decision go to the café.

Idea development on how the cafe look and feel transferred to the printed publication

The following are some idea development for the cafes that consist in the guidebook :

Idea 1 - LOKL CAFE

Idea development from the glass door into OHP paper.

Idea 2 - MERCHANT'S LANE

OHP Paper printed cafe logo, Car sun cool represent the glass reflection.

Idea 3 - YUM CHA

Die Cut represent light bulb. Shiny yellow paper represent light.

Idea 4 - FEEKA

Texture and Grey paper represent cement wall

Interaction with readers

In this guidebook will add in some question in order to make some interaction with readers and also applied some doodles in the book.

Draw/Write and Take Photo

Follow the Instructions to get FREE Drink

Drawing

Draw a portrait of the person who accompanies you to this cafe

Drip Coffee

Drip some coffee in the page and close it to make a mark

Drawing

Draw your favourite flower

Hand Drawing

Attract Attention

Doodle

What are the things that come to your mind? Doodle Here

Drawing

Draw your own design for your favorite coffee cup

Listen and Guess

What is the name of the song played in the cafe now?

Describe Feeling

Use 3 words to describe your feeling now

Hand Drawing

Attract Attention

Celebrate Birthday

Birthday FREE Cake

Map

Location for all the Cafes in this guidebook

Map

Back Side

Map

Front Side

Special Edition Package for the Kay Ell Cafe Guidebook

This guidebook can come out with special edition package which is a package that includes all the promotion items :

A Book Jacket
A Wood Pencil
A set of the Postcard
A set of handmade coffee bookmark
A set of pop-up card (10pcs)
A Karft Paper Bag

Special Edition Package

A wrapping design for this package to wrap all the promotion items together.

Items for Special Edition Package

Buyer not only get a guidebook for the special edition and also get all the promotion items.

Special Edition Package

Book Jacket

Special Edition Package

Showcase

Postcard (6 in 1)

The design of the postcard has applied different types of the typeface with coffee quote which bring out the hipster feeling to the readers.

Postcard 1

Doodle with vintage style

Postcard 2

The combination of photograph with quote

Postcard 3

The combination of photograph with quote

Postcard Backside

Address with Stamp layout

Postcard 4

Playing the typography with the quote

Postcard 5

Playing the typography with the quote

Postcard 6

Playing the typography with the quote

Postcards

Showcase

DIY Bookmarks (6 in 1)

It is made by cream color paper and is printed with different coffee quotes.The mark applied randomly on top of the paper are made from black coffee.

DIY Bookmarks

Showcase

Handmade Bookmarks

The black coffee is used to make the mark applied randomly on cream paper with different coffee quotes.

Limited Pomotion Items

No one will have the same design of the coffee mark.

DIY Bookmarks

Showcase

10 Pop-up Cards

Each of the pop-up cards is transformed from a photograph on each of the selected cafe.

Pop Up Card

Each of the Pop-up card is transformed from a photograph on each of the selected cafe.

Idea 1

3D Coffee Cup, Cafe Building

Idea 2

3D Art Coffee, Staircase

Idea 3

Interior Scene, Cafe's Outlook

Back Side Pop Up Card

The cafe information such as address and QR code are stated at the back pf the card which let reader to identify the cafe place.

Pop Up Card

Card Showcase