Final Year Project: KAY ELL CAFE
Information and Experimental Guidebook for Cafe Hoppers

In this cafe's guidebook is consisted 10 of the cafes that located in the city center of Kuala Lumpur. This book applied different layout design for each of the cafes. Besides, tried to tested and experimental different type of paper due to be close with the environment of the café and make the audience get the feeling before they make a decision go to the café.

Idea development on how the cafe look and feel transferred to the printed publication

The following are some idea development for the cafes that consist in the guidebook :

Interaction with readers

In this guidebook will add in some question in order to make some interaction with readers and also applied some doodles in the book.

Special Edition Package for the Kay Ell Cafe Guidebook

This guidebook can come out with special edition package which is a package that includes all the promotion items :

  • A Book Jacket
  • A Wood Pencil
  • A set of the Postcard
  • A set of handmade coffee bookmark
  • A set of pop-up card (10pcs)
  • A Karft Paper Bag

Postcard (6 in 1)

The design of the postcard has applied different types of the typeface with coffee quote which bring out the hipster feeling to the readers.

DIY Bookmarks (6 in 1)

It is made by cream color paper and is printed with different coffee quotes.The mark applied randomly on top of the paper are made from black coffee.

10 Pop-up Cards

Each of the pop-up cards is transformed from a photograph on each of the selected cafe.